Director of Marketing & Communications

– The Hochstein School

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Posted:

December 16, 2025

Deadline:

2026-01-25

Position Type:

Full Time

Position Payment:

Paid

Organization:

The Hochstein School

Website:

www.hochstein.org

Contact Name:

Gary Palmer, President & Executive Director

Contact Info:

gary.palmer@hochstein.org

Application Link:

https://www.hochstein.org/Portals/0/Director%20of%20Marketing%20%26%20Communications%20%281%29.pdf

Application Requirements:

Resume or CV, Cover Letter

Minimum Qualifications:

Ideal Qualifications

Bachelor’s degree or equivalent on-the-job experience/training
Excellent communication skills, both written and verbal, including effective copy writing skills in a range of communications vehicles, e.g. e-newsletters, web site, print advertising,
Proven expertise in building and executing advertising campaigns and brand strategies to attract customers (e.g. students, audience members, etc.)
Experience collaborating with content experts to develop copy, campaigns, and other messaging in a complex organizational and program
Graphic design experience, including working with outside contractors
Proficient with analysis and design
Knowledge and experience designing and overseeing social media campaigns on platforms such as: Facebook ads, and familiarity with Google Analytics and use of Hootesuite
Competence in internet marketing campaigns, including SEO
Experience with public relations a plus
Experience within the arts is desired
Ability to execute a data-driven approach to track results, recognize trends and stay ahead of them, and adjust to meet goals
Strong computer skills
Demonstrated ability to work at a fast pace and manage multiple projects effectively
Excellent customer service skills and attitude; friendly and accessible temperament
Problem-solving skills, pro-active and innovative mindset, and high level of efficiency

Description:

The Director of Marketing & Communications is responsible for developing and implementing a strategy-based communications and marketing plan to advance Hochstein’s brand, mission, vision, and programs throughout the community, including current stakeholders and new audiences. The Director will be data-driven, creative, and responsive to the range of opportunities Hochstein and its programming presents. They implement their work based on current best practice, resources, and tools available, and will support the organization in its goals to expand enrollment, build audiences, measure impact, and raise the profile of the organization throughout the region.

The Director of Marketing & Communications supervises one full-time staff member and works closely with other Hochstein departments as well as outside advertising, media, graphic design and web site contractors and vendors. This position is expected to work in person at The Hochstein School in Rochester, NY. They report to the President/Executive Director.

Additional Info:

Main responsibilities

Prepare and execute marketing and communications plans to support student recruiting, audience building, fundraising and development, and profile-raising goals and
Write and edit advertising, web and other Marketing & Communications copy, developing style

guides and ensuring consistent communications practices across the organization.

Oversee and implement web site design, copy, development, and
Oversee and implement digital advertising and social
Develop and maintain brand guidelines to promote and support Hochstein’s mission, vision, and comprehensive
Develop and oversee print and digital media
Oversee the design, printing and distribution of all print media, using either in-house or contracted designers. Oversee/coordinate copy
Work with mail houses and internal departments to develop mailing
In collaboration with staff, pIan, write content, and publish the Hochstein e-newsletter.
Plan and oversee public relations activities, including press releases, and story and photo placement. Develop PR plans to achieve organizational profile
Develop and manage annual budgets, including overseeing and implementing media buys consistent with annual recruitment and audience building goals.
Oversee, monitor and report on an annual budget approved by the President/Executive Director. Create budget proposals as
Supervise Marketing Coordinator and contractors, e.g. designers,
Other duties as assigned by the President/Executive