Many creative types think of marketing and public relations as a necessary evil in making a business out of being themselves. But when you think of marketing and communications as a natural extension of your own identity as a musician, the practice evolves to become a dialogue that fosters community through storytelling with your fans, helping them connect to something that they love and adds meaning to their lives. Learn more and register at UR Student. Recommended that “Building Your Audience” as a prerequisite.