Alongside Rochester’s Scandinavian Heritage Society (SHS), Nathanael presented a promotional concert featuring Scandinavian selections from his degree recital. This concert was held at a local church in October, helping Nathanael forge connections beyond the “Eastman bubble” and motivating attendees to visit campus for his November degree recital. Nathanael maintained connection and interest through reminders and social media content posted semiweekly, discussing and performing excerpts of the music, until my his degree recital.