Christopher Amick: Formalization of Amick Percussion

Christopher Amick: Formalization of Amick Percussion

Instruments are not cheap. Amick Percussion aims to provide an affordable source of high-quality timpani mallets for college students, young professionals, and professors. Mallets typically cost anywhere from $78-$95 per pair whereas Amick Percussion charges a flat rate of $50 per timpani mallet pair. With the IML grant, Christopher formalized his business by becoming the sole proprietor, creating an online storefront, and running ad campaigns on various social media platforms. Expanding this way allows Christopher to extend beyond the people he knows and gives his business the potential to grow beyond just timpani mallets. He is planning to tackle more projects such as self-publishing, programing recital, or offering as a guest clinician.

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