Joel Luks photo Joel Luks photo

Joel Luks

Organization: CKP
Title: Principal Head of Strategy and Innovation, CKP Group
Program Graduation: BM, ALP Certificate 1999
Musical Studies: Flute
Musical Specialties: Higher Education
Non-Musical Specialties: Author, Marketing


Joel Luks is a public relations and marketing strategist with expertise in audience engagement and integrated media. Before joining CKP, Joel served as the arts and entertainment editor, classical music critic and video director, a hyperlocal digital publication covering lifestyle topics. He is also a contributor to Houston’s CBS affiliate. In these roles, Joel published 2,000+ articles and produced 450+ editorial segments for online and broadcast. Joel is also an instructor in the Master of Arts Leadership Program at the University of Houston and a frequent speaker on marketing trends and branding throughout the U.S. He addition to his flute studies at Eastman, Joel holds a Master of Music from Rice University’s Shepherd School of Music and serves on the_University of Rochester Alumni_Board._