The Eastman Case Studies:
Marketing & Audience

Witness the development of an advisory council at the Regina Symphony Orchestra, specially established to build trust and meaningful engagement through music with a large Indigenous community in southern Saskatchewan.

Bang on a Can is a premier contemporary classical music organization reflecting expansive musical tastes. Develop ways of broadening its audience with a multi-day, multi-location concert series.

Peer into the operations of the largest presenter of early music workshops in North America, assisting with pressing questions about accommodating families.

Recommend marketing ideas for an organization committed to social justice issues in art.

Track the impact of a one-time bridge funding gift that turned around the San Francisco Symphony.

Examine the scope of educational programming and analyze audience survey data from Chanticleer, one of the world’s premier choral ensembles.

CelloBello.com is an online educational resource, started by Paul Katz, for both amateur and professional cellists. Review partnerships, organizational changes, as well as basic audience analytics for the website, while exploring how to support the costs of expansion.

Develop a marketing plan to expand the audience of the MostArts festival, an annual piano competition in the small town of Alfred, New York.

Witness the unexpected public response and management decisions faced by the rebranding of Artis—Naples, an interdisciplinary arts center in Southwest Florida.

Trace the inception and growth of University Musical Society’s Renegade, a program of performances at the University of Michigan, which features provocative artistic works.

Pegasus Early Music is the only concert presenter of early music in western New York, but with a steadily aging audience. Students will evaluate current marketing initiatives to lure new audiences.