Pegasus Early Music and Younger Audiences
Pegasus Early Music is the only concert presenter of early music in western New York. Its administration has noticed the steady aging of its audience. Students will evaluate Pegasus’s current marketing initiatives to lure the next generation of patrons and recommend new ideas for the early music series to reach a younger adult segment.
Author: Blaire K.S. Koerner, ed. Michael A. Anderson
Published: Volume 1, Summer 2016
Details: PDF Download – 10 pages plus Appendices
Teacher’s Instructions and Notes
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