The Eastman Case Studies Case Pack – Marketing & Audience (6 Case Studies with Teacher Notes and Instructions)


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Case Pack Includes:

  • Small Town, Big Prize: Building the Audience for the MostArts Festival
  • Name Calling: The Rebranding of Artis—Naples
  • UMS Renegade: Building a Brand of Cutting-Edge Performances
  • Pegasus Early Music and Younger Audiences
  • CelloBello
  • Chanticleer, Youth, and the Choral Art
  • The Crossing at a Crossroads
  • Bridging the Gap: Accountability at the San Francisco Symphony

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