After Monetization: The New Recording Landscape for Artists
This case study examines some perspectives of the recording industry, particularly as it relates to musicians navigating the new landscape heavily impacted by digital service providers. The study investigates digital streaming models, surveys traditional record labels, and brings in a contrasting model that offers recording artists a chance to cultivate relationships with a close circle of patrons. The case concludes with consideration of what the industry presents to a performer committed to a musical niche.
Author: Michael A. Anderson
Published: Volume 3, Summer 2017
Details: PDF Download – 9 pages plus Appendices
Teacher’s Instructions and Notes
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