soundSCAPE: Competitive Advantage in Diversity



Established in 2005, soundSCAPE is an annual contemporary art music festival, which has been hosted at various locations in Italy. With over fifty composers and performers enrolled each summer, soundSCAPE provides a special experience for amateurs and young professionals that emphasizes collaboration and the artistic process. Launched single-handedly by pianist Nathanael May, the festival has grown substantially and has undergone changes to its organizational structure. This case examines some of the major institutional
hurdles for the soundSCAPE festival, including its relocations, incorporation, and changes in leadership. The values of collaboration and inclusivity are identified as key competitive advantages for soundSCAPE.
The case concludes by asking the reader to create diversity initiatives for the festival in light of these competitive advantages.

Author: Kevin Holzman
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

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