Putting Your Audience Center Stage

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Navigate to different topics in this interview

Start – 0:00
Who is Fifth House Ensemble? – 0:22
Why is it important to have audience in mind when programming? – 2:00
Imagine you’re on a date… – 2:47
We invite audiences to our space 5:25
The Churn Study – 6:14
Classical Music Consumer Segmentation Study – 8:05
Experience Design – 9:24
Who is your audience? 10:25
Who are you reaching now? – 11:32
Who do you WANT to reach? – 12:54
What does this tell you? – 17:12
Maslow’s Pyramid – 18:02
Black Violet- A Case Study – 20:05
5HE’s core audience – 21:32
Graphic novels? – 22:30
Venues – 25:00
Products and Printed Materials – 26:27
Sponsorships – 28:26
The Experience – 29:55
So what? – 31:15
Getting started – 33:15
Music can tell a story – 35:35
Challenges in presenting music this way – 38:37
Advantages of this kind of programming – 40:43
Idea of Active Listening – 42:28
Question 1: Do all if your programs have a visual component? – 45:42
Question 2: Do you have any advice for public concerts (where silence and light are not an option)? – 46:35
Question 3: Would you describe your business model? – 50:21
Question(s) 4: How did you get started? Have you always used multimedia? How much have you evolved over time? – 54:45

Description:
“As classical musicians, much of what we focus on has to do with crafting programs. Mostly Mozart? Basically Beethoven? Russian Night? Symphony…Fantastic! We know how to create thematic connections between musical works, but is that what it takes to engage new audiences in our art?” -Fifth House Ensemble

Putting Your Audience Center Stage

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