YouTube Symphony–Year Two Coming
October 18, 2010Here’s an article that appeared in the Entertainment section of the Los Angeles Times last week. The author says she is cynical and that is apparent, but I’m even more cynical about the article itself. It’s definitely representative of “old school” thinking. See if you agree. Culture Monster All the Arts, All the Time The […]
Jobs Don't Grow On Trees
July 9, 2010In a recent article in the New York Times, Daniel J. Wakin points to the seemingly large number of orchestral positions that are currently open at some of the nation’s top orchestras. Of course we could debate all day about whether or not 12 openings in the NY Phil is remarkable, if they will be […]
More on Your Brand—Know Your Image
January 8, 2010For a professional musician this is important. Your image lives within the minds of the market, and not within your wishful thinking. You can try to put forth the image that you want, but your audience (in the broadest sense of the word—co-workers, contractors, conductors, producers, etc.), actually creates that image. Image, Identity and Positioning—What’s […]
What is a Brand and is Yours a Good One?
December 17, 2009What is the first thing you think of when the company Coca-Cola is mentioned—how about Apple or Mercedes? These are all strong brands that have distinct images associated with them. As a musician you also have a brand. You, Inc. means something to those who want to hire you. Let’s think about that in business […]
Another Antidote for the Music Major’s Bridge to Nowhere—Create You, Inc.
December 14, 2009All musicians don’t have to be performers. Though they may start by singing or playing an instrument, some musicians transition to composing or studying music history or theory. An amateur does this for recreation and fun. A professional may do that too, but the difference is this: professionals are paid for what they do (and […]
Antidote for the Music Major’s Bridge to Nowhere—Use Your Legos
December 8, 2009Legos. You know what they are, little pieces of plastic that have an interlocking system that allows the user to combine them in an infinite number of ways. With Legos you can make things like buildings or vehicles. If you don’t like what you make, you can continually try to improve it by rearranging the […]
College Music Performance Majors—A Bridge to Nowhere?
December 2, 2009Music educators have been doing a fantastic job. The level of musicianship of college-age music majors continues to rise each year. Jazz players are entering as freshmen at skill levels equal to graduate students of years past, and “classical” musicians always seem to raise the bar with their technical prowess. Of course, one can always […]
Save Your Love—Don’t Give it Away
October 12, 2009In the music world there will always be someone who is willing to do something more cheaply than you. Students are typically in this category. Look at the music scene around any music school. Students will be playing for their dinner, or coffee if it’s a coffee house or for the door. Musicians are eager […]
Let's Form a Union
September 24, 2009This past spring I received an email signed by a dozen or so Eastman students. It was sent to Eastman School jazz students and faculty. This group had met out of frustration. It seems that within the student jazz community at Eastman, there has not been much discussion or communication between them about how to […]