marketing

Bill Zuckerman, founder of www.musicschoolcentral.com, has written a recap of the January 15, 2015 Chamber Music America pre-conference workshop “How to Succeed in a Changing Musical World,” presented by the Paul R. Judy Center for Applied Research at the Eastman School of Music.  You can read Bill’s article here. The pre-conference day included: a keynote […]

Here are 10 of the most influential books I read in 2011. This year, my reading list focused around the topics of institutional change, education, leadership, business models, and marketing. Notice that not one of the titles on this year’s list is wr…

As part of a May 21, 2011 Facebook event hosted by the National Conference on Keyboard Pedagogy, I invited music teachers to submit their websites for observation and critique.  Thanks to all who participated.
No matter what kind of art you make, I …

We all know the maxim “The road to Hell is paved with good intentions.” Well I believe this to be inaccurate.  The truism should be: “The road to Hell is paved with good ideas.” Because it is all those brilliant, … Continue reading →

Here’s a Ciara Pressler blog from fracturedatlas.org.  Makes sense to me.  And so timely. . .

A good example of marketing.