Didn't work
October 9, 2012The Los Angeles Philharmonic has pulled the plug on its attempt to emulate the Metropolitan Opera’s successful series of live broadcasts to movie theaters: When the Los Angeles Philharmonic launched its series of live broadcasts to cinemas in 2011, the organization touted it as an innovative program intended to broaden the popular reach of the […]
Grass Growing HD
November 9, 2010Color me skeptical: In a bold venture that the Los Angeles Philharmonic hopes will boost its “national brand” recognition and help raise the profile of classical music from Manhattan to Orange County, the orchestra next year will transmit live performances of three of its concerts to more than 450 high-definition-equipped movie theaters throughout the United […]
Let the Music Do the Talking
August 3, 2010By Ashley Garofalo I recently encountered an article by Andrew Dubber of Birmingham City University addressing a fundamental approach to marketing music in today’s industry. He calls it, “Hear/Like/Buy.” It’s the way of the world for music media consumption these days. Those in the market to buy are seeking music which they can add to […]
Change we can believe in
October 11, 2009Surprisingly, the date on this was September 23 and not April 1: The Detroit Symphony has announced plans for a completely revamped season, starting with its concerts this week. The programs will not be changed, at least the ones advertised, but the manner in which the works are performed will be altered. To begin, the […]