brand

This is always a difficult question to answer and it varies from person to person.  It stands to reason that if you do one thing and take it to the max, your chances of being superior to the person who does two or more things is enhanced. With a few exceptions most musicians who are at […]

The ultimate measures of success are trial and repeat, and the buyer is the final judge. If a manufacturer of just about anything, from dishwashing detergent to automobiles, gets you to try their product, and you are satisfied and return to purchase again, that is success.  Using a music example, let’s say you get a […]

It’s important to understand image.  Your brand exudes a certain image and is made up of the following: Tangibles & Intangibles[i] Tangible—Can you play accurately?  Do you show up on time?  Are you a good sight-reader? Intangible—Do you have a beautiful sound?  Are you musical?  Do you make the notes come alive?  Do you add […]

Here is the third installment in this series of blogs that discuss the musician as a brand.  If you are new you can catch up quickly by reading the two previous posts. You’ve probably heard the cliché, “To get ahead it’s not how you play, but who you know.”  Certainly having connections or a network […]

What Is a Brand and Is Yours a Good One—What Is Your Brand? The last blog gave a few definitions to work with. Now think about your brand. And it isn’t just about your playing, but we can start with that. What do people think of when they think of you? Make a list and […]

The next several “lessons” will center around the professional musician as a business—a store—where clients can get musical expertise. If you buy into the idea that musicians are small businesses, you can take it a step further. Companies spend a good deal of time and money thinking about, developing and protecting their brands, and there […]

You, Inc. is a business, so you need to act like one. You should look as professional as possible. This includes everything from business cards to websites. I was just out of college and someone recommended me to do a little arrangement of a pop song. Not only did I have to arrange it for […]

Today I received an email from Thomas F. Lee the President of the American Federation of Musicians.  I suppose that it went to all AFM members for whom they have email addresses.  It begins: Dear Member RICKER: I am pleased to announce that the Federation is developing a series of videos to educate musicians and […]

For a professional musician this is important.  Your image lives within the minds of the market, and not within your wishful thinking. You can try to put forth the image that you want, but your audience (in the broadest sense of the word—co-workers, contractors, conductors, producers, etc.), actually creates that image. Image, Identity and Positioning—What’s […]

What is the first thing you think of when the company Coca-Cola is mentioned—how about Apple or Mercedes? These are all strong brands that have distinct images associated with them. As a musician you also have a brand. You, Inc. means something to those who want to hire you. Let’s think about that in business […]