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Institute for Music Leadership
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Paul Boulian: The Economic Reality of Orchestras
February 2, 2009
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Navigate to different topics in this interview
Introduction – 0:00
Paul’s background and experience with orchestras – 0:52
How did the orchestra field strike you? – 2:38
The customer comes first – 3:52
What the customer wants “vs.” the orchestra’s mission – 4:22
Root cause – 5:41
Working with large-budget orchestras – 6:26
The correlation between ticket prices and subscriber numbers – 7:37
Case studies of price reductions – 9:18
Baltimore Symphony – 10:18
Saturation of the market – 10:57
Retention of subscribers – 14:27
Cost of tickets has risen faster than the inflation rate – 15:33
A prohibitive financial structure – 18:16
Commitment of people to organizations – 20:39
Orchestras’ perceived “lessons” from the commercial world – 23:54
Providers of a multi-sensory experience – 28:33
Tryout periods for new ideas – 31:10
Research and understanding the patrons – 35:29
Improving the core experience: the music – 40:01
Deeper meaning for the community than music delivery – 42:46
An orchestra as the “house band” for its city – 44:08
Involvement of ethnic communities – 47:02
The two fundamental problems on orchestras’ finances – 48:54
The end of the subscription model – 51:03
The problem is money: lack of commitment from single-ticket buyers – 52:13
Can an extended audience make a difference in the finances? – 54:26
Support from ethnic communities – 1:02:16
Closing – 1:03:06
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