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Institute for Music Leadership
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Anthony Woodcock: Managing American Orchestras
August 14, 2008
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Navigate to different topics in this interview
Introduction – 0:00
Woodcock’s work in the U.K. and U.S. – 0:43
Impression on running U.K. and U.S. orchestras – 2:12
Managing U.S. orchestras – 2:32
Fundraising – 4:02
The necessity of community engagement – 5:27
“First Lady” of the orchestra – 5:57
The relationship between orchestra management and the music director – 6:43
The music director as a celebrity – 8:25
Personal ambitions vs. larger institutional priorities – 9:43
Building connections with the community – 10:23
The Animateur – 11:48
What is an animateur? – 12:12
The power of an animateur: An example – 14:03
The start of an Animateur program – 17:03
U.S. orchestras and the Animateur idea – 17:47
Audition procedures are established in the union contract – 18:50
“What’s the whole package?” The musician’s non-performance skills – 19:24
Revising the orchestral model – 20:18
The Knight Foundation Report – 21:17
The multiple layers of the audience – 21:48
Changing the vehicle of delivery – 23:21
The current system of orchestral playing and some results – 23:59
Untapped creativity – 25:25
Positive deconstruction – 27:03
The importance of transparency – 28:13
Entrepreneurship in education – 30:35
The necessity of a close relationship between orchestras and music schools – 32:11