Marketing

Michael Kaiser’s latest book, Curtains? The Future of the Arts in America, raises some difficult questions that arts organizations must face if they are to survive in this changing economy and culture. Mr. Kaiser, former President of the Kennedy Center and currently Chairman of the DeVos Institute of Arts Management at the University of Maryland, analyzes […]

In the fall of 2014, the Wallace Foundation published a report by market research expert Bob Harlow: The Road to Results: Effective Practices for Building Arts Audiences. The study profiles ten arts organizations that received funding from the Wallace Foundation to develop audience-building initiatives. Among the ten are the Boston Lyric Opera, Minnesota Opera, Pacific […]