Selling The Band (Without Selling Your Soul)

Editor's Abstract

No musician likes to look out into the hall during a concert to see lots of empty seats, yet what can we do to improve the situation? In rather amusing terms, Sam Bergman, violist with the Minnesota Orchestra, describes some ill-formulated marketing initiatives used in the past by the Alabama Symphony and Minnesota Orchestra. He goes on to describe a current initiative in Minnesota that has transformed their Saturday night concerts into “our best and most unpredictable concerts of the week.” Read on – Sam’s description of the audience at these concerts is pretty hard to believe, at least for this violist used to staid New England audiences!

Ann Drinan

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