Marketing the Orchestra

Editor's Abstract

Chris Stager, a nationally-known consultant in audience development for the performing arts, has agreed to answer all those questions we musicians have about the proper way to market an orchestra. Is it a science or an art? Or a little bit of both?
His first column explains the difference between PR and Marketing, an often misunderstood distinction.
Please send in your marketing questions so that Chris can address them in a future column.

Ann Drinan

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