A3 DESIGN is a family-owned Package Design + Branding agency led by the husband and wife team of Alan and Amanda Altman. They work with companies to identify their corporate story and bring it to life with compelling graphics through logo design and retail presence. With a focus on value, clear communication and company culture, they build visual experiences companies can grow from, audiences relate to and employees are proud of.


The company was founded in 2003 in Charlotte, NC. After 6 successful years, the duo decided to return to their roots in Upstate NY in November 2009. Since then they have worked to make their mark on the area with branding projects for The George Eastman Museum, The Seneca Park Zoo, The NYS Brewer’s Association and many more local privately owned businesses, products and non-profits.


Amanda was trained as graphic designer but as an entrepreneur she conquered challenge after to challenge as the agency principal. Today she is at the helm of business development, vendor and client relations. She is the main brand strategist, creating marketing plans for businesses and products and the head web developer. Throughout her career she has become a trusted advisor to her clients and helped to get many products on the market. Her goals include expanding her consulting business, retaining larger accounts and becoming more efficient in her practices.

Building Your Brand

Wednesday, October 21, 11AM-1PM

This workshop will teach artists how to build their brand using different (free!) branding resources, in addition to bets practices for creating a brand image on social media. The workshop will also go over basic design tips and tricks to help the artists create professional and individualized brand portfolios. Synchronous participants will have time for Q&A with the workshop presenter to answer questions specific to their marketing projects.

Note: Workshop attendees have the ability to earn a professional development certificate by completing all workshops in Modules 1, 2, and 3 in this series. Workshop participation can be synchronous or asynchronous; live workshops will be recorded and shared on a closed link, viewable through March 1, 2021. For those that complete all workshops in this three-part series, electronic certificates will be emailed on November 10, 2020 and March 10, 2021.