Arts in the Loop

Arts in the Loop Symposium June 5 & 6 2019

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Session 1 is now full, Registration still open for Sessions 2, 3, and 4

We are a group of community leaders, passionate about Rochester, that is gathering input to propose a vision of making Main Street a vibrant connector between the exceptional arts, civic, business, entertainment, and technology resources in downtown. Acknowledging current assets and pertinent plans (such as Roc the Riverway), we hope to be a connecting thread that will help activate the Center City area.


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As an essential part of this effort, we are seeking opinions and perspectives from the greater Rochester community – including YOU!
Link to Survey

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Our Mission:

The mission of Arts in The Loop is to energize Rochester’s Center City by leveraging the Arts, Entertainment and Media sectors, with an initial focus on the Main Street corridor.

Process and Timeline:
Phase I:

In 2017, phase one of Arts in the Loop (formerly Music on Main) included reviewing aspects of creative sector & cultural revitalizations in numerous U.S. cities. This was then narrowed down to 5 specific areas that have had (or are currently having) success creating a vibrant downtown environment utilizing the arts – Brooklyn, Minneapolis, Pittsburgh, Nashville, and Grand Rapids. Combining document reviews with in-person visits and interviews has provided insight and perspective on steps, processes, and recommendations for building an initiative such as this. The five key findings from this assessment include: leveraging a city’s unique identity; creating areas for creatives to cluster and work together; designing for diverse culture appeal; empowering effective partnerships across sectors; and ensuring entrepreneurship training and affordable housing for artists.

Phase II:

Utilizing the preliminary report to promote this concept to leaders and stakeholders in the Rochester community, an Executive Committee was founded in Fall of 2018. The goals of the committee are to survey the community, craft a vision, articulate outcomes, and recommend next steps. These recommendations will help to prepare the community, stakeholders, and the city to present and advocate for Phase III – the implementation of the vision.

What Is A Key Component to Success?:
Collaboration and Coordination

In order for this project to be a success, input from a large and diverse group of community members is crucial.

A huge component of this is hearing from YOU! This survey is designed to learn more about Downtown Rochester from the public’s perspective. We want this process to be a grassroots opportunity, building from ground-up with the community members in mind. Therefore, we will be completing an assortment of surveys, in-person activities, and presentations in the Spring, Summer, and Fall of 2019 to solicit responses from our diverse community.

In addition, to bring all sectors onboard, the Arts in the Loop Executive Committee, sub-committees, and stakeholders represent and actively collaborate with a variety of Rochester-based organizations including:

  • Community Organizations
  • City & County Governments
  • Educational Institutions
  • Artists & Arts Organizations
  • Restaurants, Venues, and Hotels
  • Economic/Community Development Organizations
  • Non-Profit Organizations
  • Incubators & Innovation Zone Partners
  • Rochester Business Community
  • Media & Communications Groups

If you are interested in staying informed or wish to assist the Arts in the Loop project, please provide us with your contact information!

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