{"id":148,"date":"2019-01-13T04:40:08","date_gmt":"2019-01-13T04:40:08","guid":{"rendered":"https:\/\/iml.esm.rochester.edu\/woocomtest1\/?post_type=product&#038;p=148"},"modified":"2019-10-24T13:41:03","modified_gmt":"2019-10-24T17:41:03","slug":"my-house-is-your-house-groupmuses-revival-of-chamber-music-with-teacher-notes-and-instructions","status":"publish","type":"product","link":"https:\/\/iml.esm.rochester.edu\/store\/product\/my-house-is-your-house-groupmuses-revival-of-chamber-music-with-teacher-notes-and-instructions\/","title":{"rendered":"My House is Your House: Groupmuse\u2019s Revival of Chamber Music (with Teacher Notes and Instructions)"},"content":{"rendered":"<p>Returning chamber music to its intended domestic setting,\u00a0<strong>Groupmuse<\/strong>\u00a0provides high-caliber musical events for surprisingly young audiences in intimate listening environments. Propted by an external study of the organization, Bodkin is considering rolling out Groupmuse into the Los Angeles market. Without contacts and staff in Los Angeles however, the CEO is concerned that expansion into this market would mean losing a grip on the tightly managed nature of Groupmuse. This case explores the philosophy behind Groupmuse and the rationale to expand into new markets, concluding by challenging the reader to consider a process by which growth of the business could occur.<\/p>\n<p>Author: Michael A. Anderson<br \/>\nPublished:\u00a0Volume 3, Summer 2017<br \/>\nDetails: PDF Download \u2013 7 pages plus Appendices<br \/>\nISSN: 2475-4994<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Returning chamber music to its intended domestic setting,\u00a0Groupmuse\u00a0provides high-caliber musical events for surprisingly young audiences in intimate listening environments. Propted by an external study of the organization, Bodkin is considering rolling out Groupmuse into the Los Angeles market. Without contacts and staff in Los Angeles however, the CEO is concerned that expansion into this market [&hellip;]<\/p>\n","protected":false},"featured_media":593,"template":"","meta":{"inline_featured_image":false},"product_cat":[96,16],"product_tag":[124,115],"class_list":{"0":"post-148","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-with-teacher-notes","7":"product_cat-eastman-case-studies","8":"product_tag-programming-market-expansion","9":"product_tag-volume-3","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/media\/593"}],"wp:attachment":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product_cat?post=148"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product_tag?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}