{"id":110,"date":"2019-01-13T03:58:28","date_gmt":"2019-01-13T03:58:28","guid":{"rendered":"https:\/\/iml.esm.rochester.edu\/woocomtest1\/?post_type=product&#038;p=110"},"modified":"2020-01-03T13:55:55","modified_gmt":"2020-01-03T18:55:55","slug":"ums-renegade-building-a-brand-of-cutting-edge-performances","status":"publish","type":"product","link":"https:\/\/iml.esm.rochester.edu\/store\/product\/ums-renegade-building-a-brand-of-cutting-edge-performances\/","title":{"rendered":"UMS Renegade: Building a Brand of Cutting-Edge Performances"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">This case profiles the\u00a0<strong>University Musical Society<\/strong>\u00a0(UMS), a performing arts presenter based at the University of Michigan, Ann Arbor. Throughout its history, UMS has programmed uncommon and contemporary works of many kinds. \u00a0The case traces the\u00a0genesis,\u00a0development,\u00a0programming process, and marketing tactics\u00a0of Renegade, a program of\u00a0performances that feature provocative artistic works. \u00a0Students will be tasked with\u00a0assessing the current status of the program, interpreting the results of the externally-funded research on growing the program audience, and charting the future of Renegade.<\/span><\/p>\n<p>Author: Eric M. Laprade, ed. Michael A. Anderson<br \/>\nPublished:\u00a0Volume 1, Summer 2016<br \/>\nDetails: PDF Download \u2013 13 pages plus Appendices<br \/>\nISSN: 2475-4994<\/p>\n<p><strong>Teacher\u2019s Instructions and Notes<\/strong><\/p>\n<p><em>Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.<\/em><\/p>\n<p><a title=\"Teacher's Instructions and Notes\" href=\"https:\/\/iml.esm.rochester.edu\/store\/product\/ums-renegade-building-a-brand-of-cutting-edge-performances-with-teacher-notes-and-instructions\/\" target=\"_blank\" rel=\"noopener\">Click here to view a sample and\/or purchase Teacher\u2019s Notes.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This case profiles the\u00a0University Musical Society\u00a0(UMS), a performing arts presenter based at the University of Michigan, Ann Arbor. Throughout its history, UMS has programmed uncommon and contemporary works of many kinds. \u00a0The case traces the\u00a0genesis,\u00a0development,\u00a0programming process, and marketing tactics\u00a0of Renegade, a program of\u00a0performances that feature provocative artistic works. \u00a0Students will be tasked with\u00a0assessing the current [&hellip;]<\/p>\n","protected":false},"featured_media":572,"template":"","meta":{"inline_featured_image":false},"product_cat":[16,126],"product_tag":[121,124,113],"class_list":{"0":"post-110","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-eastman-case-studies","7":"product_cat-student-edition","8":"product_tag-marketing-audience","9":"product_tag-programming-market-expansion","10":"product_tag-volume-1","12":"first","13":"instock","14":"downloadable","15":"virtual","16":"taxable","17":"purchasable","18":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/media\/572"}],"wp:attachment":[{"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product_cat?post=110"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/iml.esm.rochester.edu\/store\/wp-json\/wp\/v2\/product_tag?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}