Why Should People Come to Your Concert?

This is a crucial question that I think we all need to ask ourselves when planning and marketing concerts and other live events. Why should people come? What about this event is truly unique, or great, or captivating, or something? If we don’t have a good answer for that, how can we expect people to come?

Let’s look at this another way. Here is a question that I don’t think is all that productive: how can classical, jazz, and other similar live music events compete with Netflix, Hulu, Amazon Video, etc?  I don’t think live events can compete with the convenience of those services, nor do I think they should. Our hyper-digital world and live concerts can co-exist, but perhaps we need to think harder about how to make our live concert experiences incredibly welcoming and exceptionally captivating. The key word is: experience. People will come for the experience that is created.  Sure, people will come for different reasons, but I think they will come back if there is something about the overall experience that excites them, moves them, captivates them, makes them feel special. So ask yourself again, why should people come to your concert?