Quality is #1: Don’t Dilute Your Product

In 2012, Polyphonic.org’s then Editor-in-Chief Ray Ricker wrote this short and compelling post: Being a Successful Entrepreneur — Don’t Dilute Your Product in Order To Make Money. In the post, Ray emphasizes the importance of maintaining a high quality product, and not watering down your art in an effort to make money. He says, “Of utmost importance is to be devoted to developing your own craft and your own voice.”  Read Ray’s full post here.

In a society where marketing and advertising leads us to focus on short term, bite size, profit-focused culture, I think we need this reminder.