An 8-Step Guide to Creating Your Next Music Project
January 15, 2018 In: Ahead of the Beat
This post was written by percussionist/composer/arts entrepreneur Maria Finkelmeier. Based in Boston, she manages a steady stream of projects that incorporate her talents as a performer, composer, and project designer. For more info, visit www.mariafinkelmeier.com.
A project-based lifestyle goes beyond the parameters of the more common and discussed “gig economy” – in which musicians, artists, creatives, and beyond are tethered to temporary work.
What happens when you want to create the opportunity, not just react to it?
I have built a career that revolves around a fluent timeline, from directing the programs of my non-profit, Kadence Arts, to designing performance installations with my collective, Masary Studios, no day or week is ever the same. Each project comes with its own challenges, but I’ve noticed a pattern in my process that has enabled me to create work more wisely, quickly, and sustainably. Just as I get better as a percussionist by practicing, I’ve gotten better at producing projects by trying (and sometimes failing!)
Below is an 8 Step overview that can help guide you as you take your project idea from day-dreaming in the shower, to reviews in the news.
- The vision.
As your idea becomes clear, take an environmental scan of similar projects. What other projects, ensembles, presenters, artists, or entrepreneurs are pursing endeavors that are comparable to your idea? What can you learn from them? How do you differ? Understanding what is already being made can help you build a more powerful and sustainable project.
- Establish your core team.
What are your strengths, and who do you need to recruit to round out your team? It will take a lot of energy to produce a high quality project, don’t be afraid to talk to anyone and everyone about your idea. Who do you know? Other creatives? Business professionals? Family members? Ask for help and feedback as soon as possible, and establish clear expectations with those you bring on board.
- Put pen to paper – words and numbers.
Articulate short and long term goals to see your vision come to life. What is your mission? Describe in words what you see happening – even if it’s a messy Google Doc just for your eyes. Outline the steps to build to the final product. The plan will change, but you need to start with a direction in order to actually start. Create a budget early! Think about the numbers – what do you need to make this happen? How will you fundraise? What happens if you don’t meet you budget goals?
- Create an outward image.
Use free online platforms to establish an online presence. Website services such as SquareSpace or WordPress are essential (model off of sites that you like – keep it simple and easy to navigate). Choose social media platforms that feel natural to use and don’t be afraid to use them in a unique way.
- Spread the word.
Write to the press! Although social media can create a buzz for your project, the press can heighten the platform of your idea. They won’t call you – write a press release that tells your story. There are many resources online that illuminate best practices, and you can find the contact information of writers on media websites or Twitter. Also send personal invitations, letters, emails, and phone-calls to those in your network that may want to see/hear/visit your project. A one-on-one conversation goes a long way.
- Execute & Document.
Keep your art at the core of your passion and drive and perform the project to the best of your ability. Document using photo, video, and audio recording. Make sure to direct the vision and edits of the documentation – do you want a full video? Sizzle reel? Close up photos? Group photos? Action shots? You are the director.
- Follow up with your network.
Write a newsletter, share documentation, and ask for opinions and feedback. MailChimp is a great way to spread the news and keep track of emails. Also ask close friends and colleges for feedback, what did they like about the project? What do they think could be improved?
- Evaluate and repeat.
What went well? How can you improve? Give yourself time to reflect, and write down your own thoughts and ideas about the process and final production. Each time you produce a project, the steps do get easier – just as you have become more fluent in your craft.