10 Best Practices for Social Media Marketing Success

Today we are pulling out another “oldie but goodie” from the Polyphonic.org archives. In 2014, two social media experts Leire Bascaran and Mike Reed presented a webinar titled “10 Best Practices for Social Media Marketing Success.” In the webinar, they discuss 10 key ideas for using social media, specifically geared towards musicians.  With the ubiquitous nature of social media today, what we post, what we say, and what we share can be crucial factors in the development of our brand and the dissemination of our work.  This recorded webinar is a great resource to help you think about your social media platforms and how you might use them going forward. Watch the recording here.  Below are Leire’s and Mike’s 10 best practices:

1. Know Your Personal Brand
2. Set a Smart Objective
3. Build Your Plan
4. Be Where Your Audience Is
5. Be Relevant and Resonate
6. Be Active and Engaging
7. Be Timely
8. Collect Insights
9. Don’t Be Afraid to Boost
10. Do What’s Right for You