About this event:
Identifying your audience is one of the most important steps to increasing revenue. This workshop will teach artists how to find the right market segment for their work, how to narrow down and/or broaden their audience base and help artists with how to define their art’s specific market. This interactive workshop will allow time for Q&A with synchronous participants.
Note: Workshop attendees have the ability to earn a professional development certificate by completing all workshops in Modules 1, 2, and 3 in this series. Workshop participation can be synchronous or asynchronous; live workshops will be recorded and shared on a closed link, viewable through March 1, 2021. For those that complete all workshops in this three-part series, electronic certificates will be emailed on November 10, 2020 and March 10, 2021.
About the series: This fall, the Ain Center is working with Eastman’s Institute for Music Leadership and a number of community partners to offer a series of online workshops, called Roc the Business of Art, aimed to help artists in the greater Rochester area develop business and entrepreneurial skills. This partnership is through the Arts in the Loop Initiative. This workshop will focus on Finding & Identifying Your Target Audience.
The University of Rochester is committed to providing inclusive experiences and equal access to programs and services. If you anticipate needing any type of accommodation or have questions about the access provided, please contact AinCFE@rochester.edu. In all situations, a good faith effort (up until the time of the event) will be made to provide accommodations.
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