About this event:
Digital marketing is one of the most effective marketing tools out there. This workshop will help artists learn how to increase revenues, broaden their market, and drive new business to your online platforms. The workshop will also cover topics such as paid vs. organic growth, and how to obtain digital media coverage from local and regional news outlets. Synchronous workshop participants will have time for Q&A with the workshop presenter throughout the session.
Note: Workshop attendees have the ability to earn a professional development certificate by completing all workshops in Modules 1, 2, and 3 in this series. Workshop participation can be synchronous or asynchronous; live workshops will be recorded and shared on a closed link, viewable through March 1, 2021. For those that complete all workshops in this three-part series, electronic certificates will be emailed on November 10, 2020 and March 10, 2021.
About the series: This fall, the Ain Center is working with Eastman’s Institute for Music Leadership and a number of community partners to offer a series of online workshops, called Roc the Business of Art, aimed to help artists in the greater Rochester area develop business and entrepreneurial skills. This partnership is through the Arts in the Loop Initiative. This workshop will focus on building your brand.
The University of Rochester is committed to providing inclusive experiences and equal access to programs and services. If you anticipate needing any type of accommodation or have questions about the access provided, please contact AinCFE@rochester.edu. In all situations, a good faith effort (up until the time of the event) will be made to provide accommodations.
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