About this event:
As classical musicians, much of what we focus on has to do with crafting programs. Mostly Mozart? Basically Beethoven? Russian Night? Symphony…Fantastic! We know how to create thematic connections between musical works, but is that what it takes to engage new audiences in our art? This workshop teaches the basics of psychographic marketing analysis through hands-on, interactive activities and case studies. Understanding audiences allows artists put the public at the center of not only their marketing efforts, but also their program design itself, offering a window into how businesses of all kinds can put their customers at the center of their messaging and products. What’s next? This session also contains an introduction to social and civic practice as a tool for meaningful community engagement.