One 14-week semester
Class activities and assignments – 4 to 6 hours weekly
January 16, 2020
What Makes a Music Entrepreneur Successful?
- An entrepreneurial person is one who transforms an idea into an enterprise that creates value. Musicians have been entrepreneurial thinkers throughout history, and continue to be so. Entrepreneurial Thinking helps students to recognize the entrepreneurial potential they possess, appreciate the role of entrepreneurship within society and in our own professional lives, and understand and implement the processes and skills of entrepreneurial thinking. Students envision, develop and present the Capstone Project of the Eastman Career and Leadership Certificate in this course. Called ‘The Big Idea’, this is a project, initiative, product, or other entrepreneurial idea chosen by the student. Essential topics covered in this class include idea generation, market analysis, business plan writing, marketing strategies, financial management, business structures, funding, contracts, and legal issues.
Meet the Instructor
Director of the Institute for Music Leadership
“Entrepreneurial thinking is much more than starting a business. It is a process of identifying needs, seeing opportunities, solving problems, and utilizing your own unique skills and talents to provide benefits to others.”
– James Doser, Director of the Institute for Music Leadership