One 14-week semester

Class activities and assignments – 4 to 6 hours weekly

Class Starts

August 25

What Makes a Music Entrepreneur Successful?

An entrepreneurial person is one who transforms an idea into an enterprise that creates value. Musicians have been entrepreneurial thinkers throughout history, and continue to be so. Entrepreneurial Thinking helps students to recognize the entrepreneurial potential they possess, appreciate the role of entrepreneurship within society and in our own professional lives, and understand and implement the processes and skills of entrepreneurial thinking. Students envision, develop and present the Capstone Project of the Eastman Career and Leadership Certificate in this course. Called ‘The Big Idea’, this is a project, initiative, product, or other entrepreneurial idea chosen by the student. Essential topics covered in this class include idea generation, market analysis, business plan writing, marketing strategies, financial management, business structures, funding, contracts, and legal issues.

Topics Include

Idea Generation

Market Analysis

Business Plan Writing

Basic Finance

Marketing Strategies

Financial Management

Business Structures


Contracts and Legal Issues

Eastman Credit Option

$1394 USD

This is a two-credit course and is available for Eastman undergraduate or graduate credit. Students must achieve a grade of B or higher for this course to count towards the Eastman Career and Leadership Certificate.

Non-Credit Option

$798 USD

Students receive a grade report for the course but no college credit from Eastman*. Students are expected to meet all course requirements, including assignments, participation in activities, and meeting of all deadlines.

*Students who choose the non-credit option are not eligible for the Eastman Career and Leadership Certificate.

Meet the Instructor

James Doser

Director of the Institute for Music Leadership

Jim Doser is an educator, administrator, musician, and entrepreneur. As the Director of the Institute for Music Leadership at the Eastman School of Music, he administers the Arts Leadership Program, The Paul R. Judy Center for Innovation and Research, the Career and Professional Development Office, and is Editor-in-Chief of The Eastman Case Studies. Recent projects include the launch of the Eastman Career and Leadership Certificate: Online, the IML Grant and Mentorship Program for students and alumni, and the Eastman/ArtistShare Partnership For twenty years he was co-owner of Tritone Music, Inc., a company specializing in jazz instruction for adults. Doser received a BM (MUE) and MM (Jazz), and the Performer’s Certificate from Eastman, and is recipient of the Smithsonian Award in Education for his work on the Smithsonian’s exhibit The Jazz Age in Paris.

Learn More

“Entrepreneurial thinking is much more than starting a business. It is a process of identifying needs, seeing opportunities, solving problems, and utilizing your own unique skills and talents to provide benefits to others.”

– James Doser, Director of the Institute for Music Leadership