Time

one 7-week semester

Class activities and assignments – 4 to 6 hours weekly

Class Starts

January 14, 2019

How Can I Use Digital Marketing to Serve My Career?

This class is designed to help students understand and utilize digital marketing key concepts and strategies including effective message crafting and leveraging social media as a marketing tool (FB, Instagram, Twitter, YouTube). Students will identify core concepts of marketing and the role of digital marketing within a marketing framework. Students will create an integrated marketing communications plan which includes promotional strategies and measure of effectiveness using the following tools and tactics: Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Content Marketing, Email Marketing, Video, Social Media Marketing and Mobile Marketing.

Topics Include

Websites

Search Engine Optimization

Search Engine Marketing

Display Advertising

Content Marketing

Email Marketing

Social Media Marketing

Mobile Marketing


Eastman Credit Option

$697 USD

This is a one-credit course and is available for Eastman undergraduate or graduate credit. Students must achieve a grade of B or higher for this course to count towards the Eastman Career and Leadership Certificate.

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Non-Credit Option

$399 USD

Students receive a grade report for the course but no college credit from Eastman*. Students are expected to meet all course requirements, including assignments, participation in activities, and meeting of all deadlines.

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*Students who choose the non-credit option are not eligible for the Eastman Career and Leadership Certificate.

Meet the Instructor

Brian Camelio

Musician, Producer, Inventor, Entrepreneur, and Educator

Brian is an accomplished musician, producer, entrepreneur, inventor, and educator. Most notably he is credited as being a pioneer of modern “crowdfunding”. In 2001, he created ArtistShare, a website and software application for creative artists to fund projects directly through their fan bases which later became the blueprint for many of today’s crowdfunding websites such as KickStarter, IndieGoGo and PledgeMusic. In 2004, the first ArtistShare project won a Grammy award and became the first album in history to win a Grammy that was not available in retail stores. Since then ArtistShare fan-funded project releases have received a total of 10 Grammy awards and 29 Grammy nominations. – www.briancamelio.com

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“Messaging – and delivering that messaging – was once the exclusive territory of artist managers, publicists, and PR departments. No longer. All musicians must utilize the digital environment to actively engage with their fans, customers, and communities.”

– James Doser, Director of the Institute for Music Leadership