one 7-week semester
Class activities and assignments – 4 to 6 hours weekly
January 14, 2019
How Can I Use Digital Marketing to Serve My Career?
- This class is designed to help students understand and utilize digital marketing key concepts and strategies including effective message crafting and leveraging social media as a marketing tool (FB, Instagram, Twitter, YouTube). Students will identify core concepts of marketing and the role of digital marketing within a marketing framework. Students will create an integrated marketing communications plan which includes promotional strategies and measure of effectiveness using the following tools and tactics: Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Content Marketing, Email Marketing, Video, Social Media Marketing and Mobile Marketing.
Meet the Instructor
Musician, Producer, Inventor, Entrepreneur, and Educator
“Messaging – and delivering that messaging – was once the exclusive territory of artist managers, publicists, and PR departments. No longer. All musicians must utilize the digital environment to actively engage with their fans, customers, and communities.”
– James Doser, Director of the Institute for Music Leadership