What Skills Will I Learn?
Professional Writing Skills:
Bios, News Releases, Pitch Letters, Informational Interview Requests, Cover Letters, Résumés, Grant Writing
Entrepreneurial and Business Skills:
Entrepreneurial Idea Generation, Market and Competitive Analysis, Business Plan Writing, Marketing Strategies, Financial Management, Business Structures, Audience Engagement Strategies, Understanding Contracts, Funding your Project
Professional Communication Skills:
Networking, Interviewing, Presenting, Talking with Media, Promoting Yourself
Leadership Skills:
Advocacy, Critical Analysis, Problem Solving, Strategizing
The Eastman Career and Leadership Experience…
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Course Sequence
Career Skills for the 21st Century
Fall
Foundation for musicians to envision their career paths and develop professional writing, communication, practical and business skills
Leadership Issues in Music
Fall, Late Spring
Collaborative and rigorous learning environment that focuses on the most critical challenges facing musical leaders
Digital Marketing
Early Spring
Understand and utilize effective message crafting and leveraging the web and social media as marketing tools
Entrepreneurial Thinking
Fall
Envision, develop, and present your ‘Big Idea’ while honing the skills and processes learned throughout the program