Danielle Raymo is a freelance social media specialist, the co-founder of Upstate Social Sessions. She has over ten years experience in brand development and event coordination and holds a B.S. in Communication from The College at Brockport. She loves making community connections, frequenting local markets, traveling (historical vacations for the win!), and singing along to showtunes.

Digital Marketing and Promotional Strategy

Sunday, October 25, 4PM-6PM

Digital marketing is one of the most effective marketing tools out there. This workshop will help artists learn how to increase revenues, broaden their market, and drive new business to your online platforms. The workshop will also cover topics such as paid vs. organic growth, and how to obtain digital media coverage from local and regional news outlets. Synchronous workshop participants will have time for Q&A with the workshop presenter throughout the session.

Note: Workshop attendees have the ability to earn a professional development certificate by completing all workshops in Modules 1, 2, and 3 in this series. Workshop participation can be synchronous or asynchronous; live workshops will be recorded and shared on a closed link, viewable through March 1, 2021. For those that complete all workshops in this three-part series, electronic certificates will be emailed on November 10, 2020 and March 10, 2021.