Customer Discovery and Business Canvas Model

Presenter: Mike Riedlinger

Mike creates and provides experiential programs for entrepreneurs throughout the region. He has created programs including NextCorps LaunchPad for web and mobile startups by drawing on his experiences from founding and co-founding eight startups (including one that became publicly-traded) as well as training through the National Science Foundation I-Corps Program at Stanford University.

Invention and creativity are key areas of interest for Mike, who holds a BFA from Rochester Institute of Technology and a MBA from the University of Rochester, where he is also a lecturer in Technical Entrepreneurship Management.

Mike revels in the rich history of regional innovations in agriculture, computing, medical devices, optics, and telecommunications. He serves on the Industrial Advisory Board at the Cornell Center for Materials Research and supports educational outreach programs including Cornell’s Lending Library of Experiments and the Rochester chapter of Engineering World Health.

Presenter: Anthony Dixon

Anthony is the Scale for ClimateTech Program Coordinator at NextCorps. In this position, he helps ClimateTech companies scale their products from validation to market implementation. Before his time at NextCorps, his travels led him to work in education, entrepreneurship, and small business development. During his free time, it is better spent traveling, being active, reading, and reflecting.

Customer Discovery and Business Canvas Model

Tuesday, November 9th, 12:30pm-2:00pm

This workshop will be led by Anthony Dixon & Mike Riedlinger

Sometimes, simplicity is key. Easy ideas such as tapping into your community and their resources can help you reach new customers and grow your business. Additionally, developing a business model is essential for your success. This workshop will cover these basic topics to help you discover your audience and what value you bring to them.

By permission of the presenter, this workshop will be recorded and participants will be able to access this content until April 15, 2022. To receive permission to view, please complete a registration form and links will be sent out. Please note: these recordings will not be high-quality productions, but is a way of increasing the accessibility of the information and knowledge to the artist and maker community throughout Rochester.