• University of Rochester
  • Directory
Eastman School of Music
  • Home
  • Subscribe Today
  • Request Reviewer’s Copy
  • Home
  • Subscribe Today
  • Request Reviewer’s Copy

Institute for Music Leadership

  • Home
  • Subscribe Today
  • Request Reviewer’s Copy

The Eastman Case Studies:
Programming & Market Expansion

Case Pack

→ Buy this Case Pack (including Teacher Notes and Instructions) for $102.00.

  • This study examines the initial idea, development, and marketing of an online AP® Music Theory course, concluding with questions regarding the expansion of a community music division’s online initiative.

    Reaching the Online Market at Richmond Community Music Academy



  • Discover the history of the Los Angeles-based professional ensemble Tonality, a diverse group of singers committed to presenting issues of social justice through the choral art. Recommend a strategy for touring in light of the organization’s bold mission.

    Tonality



  • Examine the South Dakota Symphony Orchestra’s involvement with Native American communities and propose steps for expanding community programming amid internal conversations on equity, diversity, and inclusion.  In partnership with League of American Orchestras

     

    Bridging Cultures with the South Dakota Symphony Orchestra



  • Jazz St. Louis is the third-largest not-for-profit jazz institution of its kind in the United States. Suggest improvements to its programming and structure in light of its mission.

    Jazz St. Louis



  • Lara Downes is an artist who aims to use her talent and experience for social good. Learn of her journey and propose ways to strengthen a promising partnership with a children’s rights advocate and expand the global reach of this program.

    Lara Downes: Artist, Activist



  • Participate in effort to diversify its programming and reach new audiences in the case of Philadelphia-based Astral Artists, which mentors classical musicians early in their performing careers.

    Astral Artists: Preparing Tomorrow’s Musicians



  • Create an expansion plan that details the actions needed to establish a new university chapter of Musical Mentors and to examine the implications of its commitment to instructor autonomy.

    Musical Mentors and the Plight of Autonomy



  • The Weill Music Institute (WMI) is the educational arm of Carnegie Hall.  Examine the structure and growth of one program, Link Up, as well as preparation for growing another, Musical Explorers.

    Expanding Musical Explorers at Carnegie Hall



  • Explore the philosophy behind Groupmuse, who provide high-caliber chamber music concerts in intimate settings, and the rationale to expand the organization into additional markets.

    My House is Your House: Groupmuse’s Revival of Chamber Music



  • Trace the inception and growth of University Musical Society’s Renegade, a program of performances at the University of Michigan, which features provocative artistic works.

    UMS Renegade: Building a Brand of Cutting-Edge Performances



© 2026 The Eastman Case Studies